How to Leave a Google Review Without Your Name
As of May 28, 2018, information technology is no longer possible to post anonymous Google reviews. In addition, Google has deleted all previously-posted anonymous reviews.
This change represents a larger shift in the landscape by Google and other review platforms. We'll discuss how Google's policies take changed, what this means for you, and how businesses and customers can both benefit from this change.
Here's what you'll find in this article.
- Bearding Google Reviews- A Curt History
- What is the Trust Economic system?
- Why Y'all Should Support the Trust Economy
- What the End of Anonymous Google Reviews Means for Businesses
- Birdeye and the Trust Economy
Before we go started, want to detect how your business can climb the ranks and become more visibility on Google? In this 20-minute audio guide, learn everything y'all need to know nearly reviews, SEOs, review collection strategies, and ways for encouraging customers who had a negative experience with an edit. Permit's dive right in! In this audio guide, you'll have a clearer agreement of 5 easy tips that will help ensure customer satisfaction as well as increase the likelihood of collecting positive feedback from clients so they're incentivized enough to get out adept reviews when prompted by businesses like yourself.
Anonymous Google Reviews – A Curt History
Anonymous Reviews Before 2018
Some of you lot might think a time when it was piece of cake to leave a review of any business without leaving any personal information. There was no sign-in or authentication required. On some platforms, you could exit a review with a fake name like "Mickey Mouse" without a problem.
Though it might experience similar aboriginal history, it really wasn't too long ago. Prior to 2013, Google immune all users to leave bearding reviews. This format was problematic. Competitors could hypothetically exit dozens of simulated reviews on a rival's page. Concern owners wouldn't know where these reviews were coming from.
In 2013, Google decided to make the process of leaving bearding reviews subject area to more regulation. This was partially a response to complaints by business owners.
Bearding reviews were however allowed, simply the process of leaving one was harder than before. In gild to mail service anonymous reviews, customers were required to utilise Google+. Anonymous reviews appeared posted as "A Google User" on Google My Business concern profiles.
Since the primary account was connected to Google, at that place was somewhat more than accountability than the previous organization. Notwithstanding, concern owners would frequently have no idea if the person who left the review was a real customer.
Last year, anonymous Google reviews officially became a thing of the past. Google now requires reviewers to show a proper noun when leaving feedback.
Are Other Platforms Shifting Abroad from Anonymous Reviews?
Google isn't the only review platform that has decided to shift away from anonymous reviews. Near every review platform is taking steps to ensure that reviews are coming from real customers.
At Birdeye, our review policies take followed a similar trajectory to Google's. Birdeye profiles, which display local concern reviews from all over the Internet, one time allowed customers to submit reviews without leaving a proper name.
In the past year, we've launched new features in social club to ensure authenticity in our reviews. Nosotros now require user authentication with a Google or Facebook login. We've also introduced tighter review content relevance requirements and enhanced spam and slander detection algorithms. These are all role of our attempts to make certain that businesses and customers can exist sure that every review that they wait at is based on a existent experience.
Information technology's non just Google and it's not just Birdeye. The entire review ecosystem is transitioning away from the anonymous review model. The reason for this change can be summed upwardly in ii words: trust economy.
What is the Trust Economy?
Trust Economy Defined
So what practise anonymous reviews take to exercise with the trust economy? First, let's accept a pace back and talk about what the trust economy is.
In the trust economy, customers make transactions with businesses and institutions that they feel comfortable dealing with. Peradventure you heard good things about a sure restaurant from ane of your friends. Yous check out the restaurant because you trust your friend'southward judgment.
Nowadays, review platforms make it easier for customers to trust businesses they oasis't tried before. You're comfy getting into a stranger's auto because you lot can see his reviews on Uber. You try out a new barbershop later on seeing cracking reviews on Google.
The trust economy is non a new concept. Information technology'due south every bit one-time every bit business itself. The exchange of goods and services has ever required an underlying foundation of trust. Customers have traditionally done their best to avoid businesses with bad reputations.
In the age of online reviews, customers can estimate a business's reputation more hands than ever. A business'south reputation is now easily accessible for anyone, non but by those lucky enough to hear about previous customer experiences through word-of-mouth.
That's not all that has changed. Businesses also take directly access to customer stance. When a customer leaves a negative review, businesses can employ this as effective feedback and improve their overall client feel. The trust economy allows businesses to turn feedback into action.
Anonymous Reviews and the Trust Economy
In the early on days of the review ecosystem, it was easy for anybody to go out a review. Review platforms wanted to brand leaving a review easy for anybody, simply that came at a cost: the integrity of the system.
Anonymous reviews made the whole review ecosystem harder to trust. Customers didn't know if the reviews they were reading reflected existent experiences. Businesses didn't know if the reviews they were reading were from real customers.
For the trust economy to function properly, customers demand to be able to trust reviews. Customers will only trust online reviews if it's articulate the reviews are accurate and represent an unbiased view of the business organization. Trustworthy reviews benefit both businesses and customers, which is why preserving an accurate review ecosystem is important.
When you see reviews that have been left by "A Google User", it's harder to trust that review over i with a real name. With bearding reviews, the foundation of the entire trust economy is eroded.
More than importantly, businesses cannot finer respond to feedback if it'south left from an anonymous reviewer. When a business organisation cannot run across the name of a customer, they cannot reach out and make attempts to understand the complaint and solve the problem.
How Else Has the Review Landscape Shifted Towards the Trust Economy?
Catastrophe anonymous Google reviews wasn't the only policy alter that Google made terminal twelvemonth. In April 2018, Google officially ended the practice of "review gating". This is when businesses selectively request reviews from customers who they are certain will leave a positive review.
Just like bearding reviews, review gating went confronting the foundations of the trust economy. Review gating could lead to a positive bias towards reviews. If reviews were biased, and so customers not trust them.
Because of Google's new review gating policy, businesses need to brand an attempt to ask all customers for feedback, non only a select group. It's now prohibited for businesses to offer incentives, such as discounts, to customers who get out a review. Later all, these practices motivate customers to go out positive reviews, non unbiased reviews.
Why Y'all Should Back up the Trust Economy
The transition to the trust economy does come with a few setbacks. Yep, it's a little bit more difficult for customers to leave reviews. Yes, businesses are being forced to change quondam practices similar offering incentives for customers to leave reviews. Some people might be complaining near these changes.
In the big film, this shift towards the trust economy is a expert matter for both consumers and business owners. Research shows that 92% of customers look at reviews earlier making a purchase decision. Google'due south policy changes take allowed these customers to have more trust in these reviews than ever earlier.
A trustworthy review ecosystem allows businesses to collect real insights from existent customers. Now when a business sees a negative review on their Google My Business folio, they tin can accomplish out to the customer and prevent the aforementioned trouble from happening again. This would have been a lot harder to do before last year when customers nonetheless had the option to leave anonymous reviews.
What the End of Bearding Reviews Means for Businesses
The terminate of anonymous reviews is merely one role of a much larger shift. To win in the trust economic system, businesses demand to stay on superlative of feedback and maintain customer trust. Here are a couple of things you can do to stay ahead of the curve.
Send automated review request emails or texts to all your customers.
Since review gating is now prohibited by Google's policies, y'all need to ask all of your customers for reviews. With Birdeye's automated review requests, yous tin can send a text or email to your customers as presently as they have left the building.
Automatic review requests let you to collect genuine, authentic client reviews. It's truthful that you might go a negative review here and there, but don't panic. Studies testify that customers trust businesses with some negative reviews more than businesses with all positive reviews.
Employ customer surveys to collect accurate feedback.
In the trust economy, businesses demand to collect feedback from their customers to ensure that their business is providing the best customer experience possible. Birdeye allows businesses to practice this with automated NPS surveys.
NPS surveys allow you lot to how customers are ranking your business on a 0-10 scale. Your "promoters" will rank your business as a nine or 10, while passives rank it as a 7 or eight and detractors rank it equally a 0 to 7. You lot have the option of straight asking detractors how they call back the customer experience can exist improved.
Birdeye and the Trust Economy
At Birdeye, we are strong supporters of the trust economy. We are dedicated to preserving an authentic review ecosystem for both businesses and customers.
Using Birdeye, businesses tin can go accurate reviews from customers and use this feedback to ameliorate customer experience. Customers tin exist sure that the reviews that assist them make purchase decisions reflect 18-carat experiences. Everybody wins.
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Source: https://birdeye.com/blog/end-anonymous-google-reviews-trust-economy/
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